Mobile-responsive web design creates a layout for a single site that reacts based on the user’s device. Mobile-responsive web design is a necessity for any website online. Without it, you could lose customers, sales, and lose your ranking on Google and other search engines. On the bright side, just about every web design company can assist in revamping your website to be mobile friendly.
Mobile-responsive web design became mandatory in 2015 by Google. They rolled out a change in the search engine algorithm. This algorithm factors in a website’s mobile ability as a ranking element. For a website to be mobile friendly, it must include some particular design elements. These elements are having legible text without zooming in, enough space around buttons or links, and the page cannot scroll horizontally. There are still some websites out there that don’t abide by these design elements, but yet still try to be mobile-responsive. As a result, a lot of users that go to sites that are “semi-mobile friendly” will tend to leave. It has happened to most of us. You go to a “mobile” site, only to find that elements are hanging off to the side (causing horizontal scrolling), or pieces of the site still have small text where you need to zoom in. Google and other search engines are smart enough to know that those sites are NOT mobile friendly.
So, what should you do if your business has a site that has these issues? Consider finding a professional web design company that take your current site and make it mobile-responsive. Chances are though that if your site isn’t mobile-responsive, it is really old and needs a total makeover. When web designers and developers deal with older websites, it’s cheaper and easier for them to just recreate the site.