Having a logo for your business is one of the most important parts of whether you are just starting out or thinking of refreshing your brand. A logo is a visual representation of your company and it’s mainly the first thing customers see. It creates an imprint that could be good or bad when a potential client may decide to hire you for your services.
There are some inexpensive logo-building tools out there that you could use. You could also try to design one yourself, or you might have a friend who is artistic, but before you do any of that you should consider hiring a professional graphic designer and here’s some reasons why:
First Impressions Matter
Imagine creating an awesome logo for very little money within a snap? But then, how important is that first impression to your client?
If someone finds your business, and one of the first things they see is your logo, it should be clean, fresh and professional. Consider hiring a professional graphic designer like if design isn’t really in your skill set. Yes, it may be costing more, but it is better than losing all that business in the long run you could have had with having a good first impression.
Research Is Needed
When using a free logo tool or trying to design a logo yourself, you’re skipping a very important stage of the logo design process, and that’s the research phase. Designers need to collect information about your business, the industry it’s in, your competitors and your goals. A designer will work with you to understand where you would like to take your business as well as where the logo itself will be used and what type of impression you want to send to your audience.
Graphic Designers Are Trained
Just like you know your business in and out, so do graphic designers. They are trained in their field and know how to make your vision a reality.
Designers are trained to use professional programs and other tools to ensure that your logo looks great. You don’t want a logo that is cropped weird, pixelated or blurry. Plus, with most logos, it’s always good to have a branding guide that basically shows the different colors, fonts, and even various uses of your logo. Good designers will output various file types that you may need such as a jpg or png.
Good Design Should Resemble Your Business
Let’s face it, your logo is your business and your first impression for potential clients. Send the right message to your audience with a logo that looks professional. Contact Michael Pothos Design today and get started.